Transformers ride will get Super Bowl pre-show look

Universal will tout the brand new Transformers attraction at Universal Galleries Hollywood within an immersive Super Bowl ad. After showing up in 2 Super Bowl advertisements this past year to advertise Paramount's third "Transformers" and Chevy's Camaro, Hasbro's robots have returned to hype Universal's new amusement park ride. A 30-second place starring Optimus Prime and Megatron will air throughout NBC's pre-show from the Large Game on February. 5 to start the ad campaign for Transformers: The Ride three dimensional, which Universal Galleries Hollywood opens in May. Universal Galleries Orlando similarly used the Super Bowl this year to produce its marketing effort for that Wizarding Realm of Harry Potter. Borrowing character designs in the film trilogy, the brand new motion-based "Transformers" ride will inform an authentic story and employ effects and three dimensional pictures produced by Industrial Light & Miracle to place visitors in the center of the fight between your Autobots and Decepticons. Franchise-director Michael Bay consulted around the ride that Steven Spielberg professional created. Spielberg, who works as a creative consultant towards the amusement park division, has additionally assisted develop "Jurassic Park: The Ride," the "E.T. Adventure," "Jaws" and "War from the Mobile phone industry's" points of interest. Universal Parks & Resorts licensed "Transformers" from Hasbro to produce what U is asking its "most ambitious ride ever produced." As the Super Bowl ad can give audiences an initial consider the attraction, the place will even launch the internet game PrepareForBattle.com. In the overall game, gamers compete to increase in the military ranks by finishing missions including exclusive videos, downloads and trivia. A great prize includes a vacation to go through the "Transformers" ride. NBC is charging marketers as much as $4 million for every 30-second ad that airs throughout Sunday's championship game between your Gambling and NY Titans, but U gets a price reduction because the "Transformers" place will bow prior to the teams hit the area. A trailer for Universal Pictures' actioner "Battleship" will have throughout the overall game. An archive 111 million people viewed last year's Super Bowl, ensuring Universal a significant audience, before the overall game. "In only thirty, thrilling seconds, we'll have the ability capture how exhilarating this mega-attraction is going to be if this formally opens at Universal Galleries Hollywood this might,Inch stated Ray Kurzweil, leader, Universal Galleries Hollywood. The "Transformers" ride may be the latest accessory for Universal's Hollywood amusement park, following the opening of "King Kong 360 three dimensional," included in its backlot tram tour. Park is making room to include its very own version of Florida's Wizarding Realm of Harry Potter. U rejected to reveal simply how much it'll spend to create the attraction, but the organization is stated to become investing considerably a lot more than the roughly $40 million it ponied as much as build "The Simpsons Ride." The same "Transformers" ride already is open at Universal Galleries Singapore. The project, which replaces the "Backdraft" attraction and Effects Stages, may be the second time Universal Creative, which designs points of interest for U's amusement parks, has joined having a major effects house on the ride we have spent with Weta Digital on Peter Jackson's "King Kong 360 three dimensional," which opened up this year. Intends to build the ride were first introduced 4 years ago (Daily Variety, March. 28). Contact Marc Graser at marc.graser@variety.com